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Lakmé Fashion Week (LFW) And Fashion Design Council Of India (FDCI) To Present Joint Fashion Week

Lakme fashion week cover photo


The joint fashion week, 15 years after their last collaboration, is scheduled to be held between March 16 to March 21, 2021.

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This is great news for all things Indian fashion! According to the official announcement, Lakmé Fashion Week and Fashion Design Council of India have decided to join forces and reinvent the wheel together to bring you the first-ever joint initiative—A Phygital Fashion Week—a hybrid format; meaning both virtual and on-ground events. The fashion week will comprise designers from New Delhi, Mumbai and other parts of India. The week will culminate with the Lakmé Absolute Grand finale on the last day.


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In a statement released on the Facebook page of LFW, Sunil Sethi, Chairman FDCI said: “The pandemic has darkened the clouds, this will add a silver lining to the business of fashion and help sharpen the needs of the fast-changing world. Lakmé, RISE Worldwide and FDCI will now have a shared purpose and belonging as we both reinvent the wheel in uncertain times. We are delighted to present this fashion week together.” 

Ashwath Swaminathan, Head of Innovations at Lakmé said: “Our association with the Indian fashion industry runs deep, as Lakmé has been a key driver of its growth for the past 20 years. We look forward to this partnership opening up new avenues of growth for all stakeholders. We continue to remain true to the pillars of LFW, which are—discoverability, sustainability and talkability—as we present the best in Indian fashion and beauty this season to a global audience. ”

Fashion ace Anamikha Khanna is said to open the week-long event and will be showcasing her Timeless the World collection. According to a report in Hindustan Times, Khanna quoted: “It’s an honour to be doing the opening show for FDCI x LFW’s joint fashion week. The past year has been a challenging one to say the least, and I am glad to have the opportunity to use this platform to showcase my work, and the incredible artists I work with. My collection is a collaboration of art and textile and will be an homage to the fact that what is created will one day perish. What is left behind is legacy, and what matters most is what you do with it.” 


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Each of the virtual showcases have been created using state of the art technology during an extensively designed and carefully planned on-ground shoot in Delhi led by FDCI and in Mumbai led by Rise Worldwide.

We at Man’s Life sure can’t wait to see new and exciting stuff for men’s fashion this season! 


[Image Credit: Lakme Fashion Week]